{"product_id":"loreal-professionnel-maji-lift-ultra-light-blonding-and-toning-permanent-color-1-7-oz","title":"L'Oréal Professionnel Maji.Lift Ultra-Light Blonding and Toning Permanent Color 1.7 oz","description":"Achieve your brightest, most sophisticated blonde with L'Oréal Professionnel Maji.Lift. This high-performance permanent hair color is specifically formulated to provide ultra-light blonding and toning in a single step. Designed for natural bases, Maji.Lift lightens hair up to 4 levels while simultaneously neutralizing unwanted undertones, resulting in a clean, luminous, and professional finish.\n\nEnriched with Ionène G™ and Incell™ technology, this cream color goes beyond simple lightening; it strengthens and protects the hair fiber from the inside out, ensuring your blonde stays soft, healthy, and incredibly shiny.\n\nKey Benefits:\nDual Action Formula: Lightens and tones simultaneously, saving time and ensuring a consistent color result.\n\nExtreme Lift: Provides up to 4 levels of lift on natural hair without the need for pre-lightening in many cases.\n\nNeutralizing Power: Formulated with specific reflects to counteract brassiness and yellow tones for a \"cool\" blonde effect.\n\nFiber Protection: Infused with Ionène G™ to treat the hair surface and Incell™ to reinforce the cuticle, maintaining hair integrity during the lifting process.\n\nCreamy Consistency: Easy to mix and apply, ensuring precise coverage and even distribution.\n\nHow to Use:\nMixing: Mix in a 1:2 ratio (e.g., 1 tube of 1.7 oz color with 3.4 oz of L'Oréal Professionnel Cream Oxydant 30 or 40 Volume).\n\nApplication: Apply to dry, unwashed hair. Start with the areas that need the most lift.\n\nDevelopment Time: Process for up to 50 minutes without heat, depending on the desired level of lift.\n\nRinsing: Emulsify, rinse thoroughly, and follow with a professional color-safe shampoo.\n\nBrand: L'Oréal Professionnel Paris\nLine: Maji.Lift (Part of the Majirel family)","brand":"Pasteur Pharmacy","offers":[{"title":"Default Title","offer_id":46807405396143,"sku":"670281010540","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/1611\/5375\/files\/imagen_2025-11-14_174801284.png?v=1777262722","url":"https:\/\/glowri.net\/products\/loreal-professionnel-maji-lift-ultra-light-blonding-and-toning-permanent-color-1-7-oz","provider":"Glowri","version":"1.0","type":"link"}